UI DANCE MARATHON

Serving as the Marketing Chair for the largest student-led organization on campus has taught me the process of planning out content for not only myself but for others. I have grown my ability to plan content a month ahead, empower others, create content following a brand and post on our five platforms. I use Canva, Adobe Lightroom, SCRL and Flickr to post on Instagram, Facebook, LinkedIn, TikTok and X. This position has helped me grow in my leadership skills, so I can showcase my dedication and drive to those around me and this philanthropy. I respond to criticism and take notes to better the content creation for these platforms and for myself.

D2DM Tote board reveal

This TikTok captured the pure joy DM32 members felt as they saw the money raised in one day to support pediatric cancer. Watch TikTok here.

What is uidm

This carousel post was designed to hook the audience into joining UI Dance Marathon and learning what it is all about. It was strategically posted a week before the fall semester began to reach incoming and returning students. View entire post here.

Children's cancer connection x iowa phc 5k

This graphic was in collaboration with Children's Cancer Connection, Iowa PHC and UIDM to support kiddos battling pediatric cancer. View entire post here.

Dj battle recap

This TikTok was created to showcase the guest fraternity DJ's and the energy of UIDM. Recap videos are some of the best ways to highlight events for those who are unable to attend. Watch TikTok here.

uidm pinterest board

This carousel graphic was seamless and unique for our audience. It was a fun way to summarize what was accomplished over the year. View entire post here.

DP dough community day

This graphic was created to advertise the community day a local business was having in support of UIDM. View entire post here.

hospital staff spotlight

This carousel of graphics was used to spotlight the amazing staff at the University of Iowa Health Care Stead Family Children's Hospital. View entire post here.

thank you class of 2025

This post was designed to honor the graduates of 2025 and the four year dancers of UIDM. View entire post here.

we can't picture uidm without you

This TikTok was an innovative idea to display how others may see themselves in UIDM. This video was created during the first monthly meeting, so that way new members know they are always welcome. Watch TikTok here.

uidm whys

A special story to hear from a UIDM member is their why. This project is part of a mini mic series that allows participants to be featured on the social media platforms. Watch TikTok here.

thankful for the heart of uidm

This carousel graphic focuses on some of the best moments of fall 2025 in UIDM. Showing the appreciation and gratitude for the community is always so important.

October dancer meetings

By playing with the trends of the time, and the meetings being scheduled on the 6th and the 7th, this reel was perfect. Watch reel here.